Social media has without doubt changed the way we act and communicate. The last decade has brought us multiple ways of sharing information, thoughts and experiences in words, pictures and films. The popular saying "Pics ...
However, not everyone fully understands how social media works and that traditional media and journalists use it as a source for information.
«We are currently awaiting helicopter evacuation away from this unit – anchor chains punctured one of the legs in the heavy weather tonight. Home, sweet home!”
Norwegian Hull Club found the above statement on the Facebook profile of a crew member onboard one of our member’s units. The unit was in distress and needed full evacuation.
A Master working for another client was informed by his company that one of their vessels was hijacked. On his open Facebook profile he discussed detailed information about the hijacked crew members onboard with another colleague.
We know that pirates are using social media actively in their communication and information gathering. The above mentioned Master did not think about that. Neither did he know that everyone could access his open Facebook profile.
Who are the journalists today? Who is the audience to your online postings? What is the difference between a professional journalist and an on-scene-reporter like you?
Norwegian Hull Club uses social media as one of the intelligence sources in emergency response, in order to identify possible information that can give us better situational awareness, but also to make our clients aware of postings that are related to the ongoing situation. In our social media searches, we quite often find on-scene-reporters that probably are unaware of the reach of their pictures and status updates.
The above examples are just two out of an increasing quantity. Could you have been the source of similar postings?
We hope you consider the below consequences the next time you are posting online:
It all comes down to awareness. Based on our experience we have made the following social media check-list to consider before posting online. Ask yourself:
If your answer is “no” to any of the above questions, you should probably reconsider your post.
Safe sailing and safe posting!
19. Apr. 2016